Methods

Deep Qualitative Research

 
  • Ethnography
  • In-depth interviewing
  • Online community discussions
  • Shadowing
  • In-person group discussions (workshopping, focus groups)

Foresight

 
  • Identifying trends and drivers for the development of “plausible future scenarios” relevant to the challenge at hand.
  • Illuminating emergent human needs and strategic opportunities.

Persona-Based Segmentation

 
  • Leveraging deep qualitative research methods to build detailed need-based personas.
  • Leveraging quantitative research methods to validate persona segments, prioritize needs and quantify opportunity.

Journey-Mapping

 
  • Leveraging deep qualitative methods to populate the thinking/ feeling/ doing journey mapping framework for experience design applications.

Co-Creation

 
  • A participatory process that brings together diverse stakeholder groups for design prototyping purposes.

REQUIREMENTS GATHERING

 
  • For the purposes of user experience and technology design, use cases are captured to determine functional needs, activity flows and define design principles.

Applications

 
  • Innovation in many forms
  • Customer experience design
  • User experience design
  • Communication design
  • Curriculum design
  • Organizational design